Advantage of SPIN

Radio is interactive

With the power to reach people in all sorts of places – in the car, at home, at work, in bed – it is not surprising that the medium is one of the most popular in Jordan. Since SPIN Jordan is going to be especially focused on creating a community for its listeners, we are the number 1 method for reaching your target audience.

Radio is intimate and the benefit of SPIN’s listener relationship

Listeners have an affiliation to radio that cannot be replicated. They choose their favourite stations, their favourite music and their favourite programs. The choice that SPIN Jordan delivers elicits a strong bond between the station and its listeners. By association, an advertiser can tap into that emotive feeling of goodwill for their own product or service.

Radio increases “share of mind”

The high frequency of exposure that a radio campaign delivers in comparison to other media gives a brand a greater opportunity to grow awareness in the minds of its target audience. This cost- effective advertising method means advertisers on SPIN Jordan are perfectly positioned to target this highly valuable demographic.

Radio is immediate

Instant responses are generated as a result of radio campaigns. As any business will confirm, an increase in the volume of calls can be directly attributable to the playing of its commercial on a popular station or program.

Radio is creative

The use of memorable and unusual creative concepts, sounds effects, voices and music has an enormous ability to produce really effective radio commercials. The “theatre of the mind” is a very powerful tool when developing radio commercials. SPIN Jordan has invested significant resources hiring the most professional script-writers, recording artists and utilizing the latest audio technology to produce award winning and effective advertisements for all our advertisers.

Radio offers the advertiser diversity

Advertising on radio is not restricted to conventional methods and because of this, the medium’s diversity is increasingly being capitalized upon. Sponsorships and promotions can be very effective ways for advertisers to drive positive association for their brands.

Radio offers greater targetability

Selecting a station that best fits the advertisers demographic focuses the commercial in on those who would benefit most from hearing it. Radio delivers all of the above, but most importantly, it does so at a very low cost.